What is the difference between Universal Analytics and Google Analytics 4 ?

Universal Analytics refers to the previous generation of Google Analytics.

If you set up Google Analytics before October 14, 2020 on your website, your website is likely using a Universal Analytics property, as this was previously the default property type for websites.

 

Google Analytics 4 (formerly known as “App + Web”) is a new kind of property, with different reports than what you're used to seeing in Universal Analytics properties. Google has adopted a new way of collecting and tracking data while taking into account new privacy regulations. With a new approach to data controls, you can better manage how you collect, store and use your Analytics data.

 

Here are some benefits of the new Google Analytics 4 (GA4) tag:

 

If you want to learn more about the difference between the two, you can read this detailed documentation.

You can also read the announcement of this new generation of tag here.

Other FAQs in this category