How to promote my products on Facebook?

To promote your products on Facebook, you have two solutions (which can be cumulated): create a Facebook shop and/or publish product ads on Facebook.


About Facebook shop

To create a Facebook shop, you can use the "default" shop tab of your Facebook page or create your own custom shop tab. Whichever the solution you choose, they each have their advantages and disadvantages.


About product ads

To create product ads, you have to import your products in one (or more) catalog(s) on your Business Manager.

Remember that, whichever the catalog used, to create targeted or  remarketing dynamic ads you have to create and install a Facebook pixel on your site and link it to your catalog(s). This pixel will track your visitor activity on your shop and allow you to create targeted audiences. Click here to know how to do.

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