How to configure discount vouchers?
The "MailChimp E-Commerce Automation" module allows you to create customized vouchers to insert into your e-mail templates (newsletters or automated e-mails). When your customer clicks on the link in the email he will see, in new tab of his browser, his discount code displayed. Then, he can find this discount code in his personal account, in the "Vouchers" section. The code can also be displayed in the cart summary page.
To know how to create and insert a custom voucher, please follow the following steps attentively.
First of all, go to the module "Incentive vouchers for automation" tab and click on "Add a voucher":
Select the campaign type for which you are going to create a voucher.
2 types of campaign are prefilled by the module: a campaign dedicated to "Best customers" and one to win back lapsed customers. If neither of them matches the type of campaign you want to launch, click on "Other". For example, if you want to send a voucher to customers who have abandonned their cart, click "Other" and when you configure the coupon, you will just have to give a name to this type of campaign (for example "Abandonned Cart"). Note that the name of the campaign type will be visible to your customers.
Below we are going to take the example of a campaign sent to reward best customers with a voucher. Regardless of the campaign type you want to send, the principle is exactly the same. We therefore advise you to follow the following steps attentively.
Concerning our example, we have to select the "Best customers" type:
Define the discount code prefix (or leave MCE as default). The prefix will be the same for all targeted clients, but the following sequence of characters will be unique for each of them. So, the code will be a personal code.
You can decide to configure the discount as percentage or as sum to be deducted ("amount") at the "type" field:
Enter the value of the discount and give a name to this offer. For example, if this is an offer reserved for your best customers, you can give the name "Best customers special offer". This name will appear to your customers when they see the pop-up appear with their custom code.
Be careful: don't forget to fill a name for each language installed in your shop, otherwise the module will send you an error.
Then, select the (default) category(ies) of the products for which the offer is valid. Click "Check all" to select all the categories:
If you want the offer to be valid only from a minimum purchase amount, indicate this amount in the following field. If not, leave 0.
Define a validity period for the offer. Click "NO" for the "Highlight" option if you don't want the code to be displayed as default in the cart summary page. Then, you can choose to accept or not the cumulation with other vouchers or price reductions:
Finally, click the "Create" button:
You will now have to copy the link that will trigger the voucher creation when the customer clicks on it. This link is different depending on the language used. the first thing to do is to select the language from the drop-down menu:
In the example above we have selected the english language. Click "Copy to clipboard" in order to copy the link associated to the selected language.
If you want to create campaigns in another language than the one you have selected here, you will have to return in the drop-down menu to change the language and to copy the new link.
Go now in your MailChimp interface and edit the e-mail template that you have to create for the given campaign (in our example it will be the automated campaign for best customers). In the text editor, where you want, type the text that will make your customers click, such as "Click here to get your code!" (you can put the text you want, it doesn't matter):
Then, select the text and click on the icon that allows to insert an hypertext link and paste the link given by the module for the selected language:
Click on "Insert" and then continue to write your e-mail as you want. Repeat the previous steps for all the languages in which you want to create the campaign, by selecting the correct language in the drop-down menu of the module and by copying and pasting the corresponding link in the template associated with the corresponding language.
When the campaign is launched, customers who click on this link will be redirected to a tab in their browser and their code will be displayed in it, as in the example below. The example is an automation campaign for abandoned carts, but the principle is the same:
The customer will then find his code in his personnal account, in the "Vouchers" section:
This code can also be displayed in the cart summary page if you have activated the corresponding option when you have created the voucher.