What to do if I don't have the "Check Out on Website" button on my products in the Facebook shop?
To allow your Facebook visitors to finalize their order on your website, you have to see the "Check Out on Website" button when you click on a product in your Facebook shop:
If a "Contact" button appears instead, it's due to a wrong configuration when the shop tab was created. Please note that this is in no way due to the module. This is a configuration issue on your Facebook page tabs side only.
Indeed, Facebook offers two types of shop: a shop that redirects users to your website to finalize their payment and a shop that allows users to contact you to know more about the product concerned (but that does not redirect to your site).
Click here to know more on the two types of shop section.
If you note that this is the "Contact" button and not the "Check Out on Website" button that is displayed on your Facebook shop products, the only way given by Facebook to modify the type of shop section is to start from scratch. Follow the following procedure:
- First you have to delete your current shop tab in order to re-create one corretly set:
- On your Facebook page click the "Settings" tab at the top of the page:
- In the left menu click "Templates and tabs":
- In the list of tabs, if you still see the "Shop" tab, you can go to the next step.
If you no longer see it, go to the end of the page, click "Add a tab" and on the "Shop" tab line, click again "Add a tab". Then click "Close":
- Go back to your Facebook page and click the "Shop" tab
- Check the "I agree to the Merchant Terms and Policies" field and click "Continue". You may need to enter your Facebook password again for security purposes.
- This time, choose "Check Out on Another Website" for the payment option and click "Continue":
- Choose the currency to use. This currency will apply to all your products and can't be changed unless, as for the type of shop section, you delete your shop and create a new one. Click "Save":
- Then, to re-import and automatically update your products in this tab, go to the "Catalogs" section of your Business Manager interface:
The catalog that was connected to your old shop tab is normally always present but it is not connected to your new shop tab. It was connected to your old shop tab but it was removed. You can either keep it, for example if you have launched advertising campaigns on the products in this catalog, or delete it, by going into the catalog settings (however, be sure that the catalog data is not used anywhere, because everything will then be stopped or deleted). Anyway, this catalog will no longer be used for your shop tab.
You should normally see a new catalog created by Facebook when you added a new shop tab to your Facebook page. It is this new catalog that is now connected to your shop tab and it is in this catalog that you will have to re-import and re-schedule the automatic updates of your products. For now, it does not contain any products:
This catalog isn't connected to an advertising account yet (it is only connected to your Facebook page) and you don't have any role assigned on this catalog yet. But, to be able to add products and see them appear in the shop tab, you must be an administrator of the catalog. Moreover, to be able to identify your products in your Facebook and Instagram publications and stories, you must connect the catalog to the advertising account that owns the Facebook page on which you have set the shop tab. To do this, follow the steps below:
- Click the catalog name and go to the "Settings" tab. On the "Business Manager account" line, click "Connect":
- Select the advertising account that owns the Facebook page on which you have set the shop tab and click "Connect":
- Then, still on the "Business Manager account" line, click "Manage" and check you (i.e your Facebook personal account) are administrator of the catalog:
If this is not the case, assign yourself the catalog admin role by going to the "People" tab ("Users" section in the left menu), by clicking on your personal profile and then on "Assign Assets". Select "Catalogs" and then assign the role of catalog admin. Save changes:
- Once you have done these verifications, re-import your products into the catalog on order to see them appear in the shop tab. To know how to do, click here.
- Once the import is done, click on a product of your Facebook shop and check that you see the "Check Out on Website" button.
Other FAQs in this category
- How to connect my product catalog to the shop tab of my Facebook page?
- How to add the "Shop" tab on my Facebook page?
- How to use Instagram Shopping?
- How to create a dynamic remarketing campaign?
- How to display discount percentages on product ads?
- How to create a Facebook product catalog?
- Facebook Starter Guide