Do I have to activate the GDPR fields option?

Be careful: the display of GDPR fields directly on the newsletter sign up form is only possible with the integration of a Mailchimp form (they will not appear in the form of the PrestaShop native newsletter block module for example). However, if you use a newsletter block module and not a Mailchimp form but you enable the double opt-in, then new subscribers will see the GDPR fields appear if they click on "Update my preferences" in the opt-in confirmation message.


If your business is based in the European Union (EU), or you process the personal data of individuals in the EU, the General Data Protection Regulation (GDPR) affects you.

When relying on consent as your legal basis for processing, the GDPR says the consent you obtain must be freely given, specific, informed, and unambiguous. You also must clearly explain how you plan to use their personal data. MailChimp offers to help you stay in compliance with this law by giving you the possibility to include checkboxes in its signup forms(*) in order to explicitly obtain the consent of your visitors. MailChimp calls this "marketing permissions". You can also include one or more texts that explain how and why you use the data.

However, MailChimp reminds in its documentation that these fields are not sufficient to comply with the GDPR. We invite you to read MailChimp's tips by clicking here.

(*)Only embedded forms and certain types of pop-up forms.


If you want to use a MailChimp signup form and include GDPR fields in it, go to the "Users list choice" tab of the module "General settings" section, select your users list (or create one) and then click YES for the "Enable double opt-in?" option.

If you select a list that already exists on MailChimp, you have to know that the module doesn't retrieve the values of the "Enable double opt-in" and "Enable GDPR fields" options as they are in this list configuration on MailChimp side. We let you the choice to enable them or not. The values of these options in the list configuration in the module will replace those indicated in the configuration of this list in the MailChimp interface.

Be careful: we advise you to always go through the module to enable or disable the "GDPR fields" option. Indeed, this is the configuration of the list in the module that has priority over that of the MailChimp interface.



Click "Update" to save the list configuration and go to the interface of your MailChimp online account to configure these fields, if you have not already done so.


In the menu on the left of your MailChimp account, click on "Audience":



In "Current audience" select the list you have just chosen/created in the module:



Then, in the menu on the left, select "Signup forms":



Enter the form builder by selecting it:



Select the part relative to GDPR fields (Marketing Permissions) in the form preview and configure it by clicking on the "Field Settings" tab. Click here to read help from MailChimp. Remember to save by clicking "Save fields":



Be careful: If several languages are set on your site, you will probably want to translate your form into each of them. In the case of a form integration on a website, as you will do through the module, this translation is not done through the "translate it" tab of the "form builder" but directly in the HTML code of the form.

Before managing translations, you must first copy/paste the HTML code of your form in the module. To know how to do, follow our FAQ.

Other FAQs in this category