What are the Google Shopping Actions benefits for e-merchants?
Discover the many benefits of becoming a Shopping Actions retailer:
- Increase your sales by removing steps in the purchasing process: people buy directly on Google, without being redirected to your site. Also, if they have already purchased on Google, they no longer need to log in or re-enter their payment information. Impulse buying is therefore encouraged and your sales automatically increase.
- Improve your visibility: your results are visibly improved on Google Shopping and your products are also available for purchase directly from the Google Voice Assistant. But that's just the beginning! Your products will be appearing on all Google platforms in the near future (this is already the case in the US).
- Boost your customer's loyalty: increase your customers' confidence with a new, simple, fast and secure shopping experience! Take advantage of Google's solid reputation and their purchase guarantees (payment security, simplified returns, ...) to increase your conversion. Moreover, since product visibility on Shopping Actions is based on the purchase history on Google, the more a customer buys your products via this program, the more he/she will see them appear in his/her next searches.
- Promote on Google Shopping at a lower cost: program registration is free and, unlike the Amazon marketplace, you don't have any subscription fees or fees on the number of items sold. You only pay a commission percentage on the amount of the sale. These commission fees are also lower than those applied by Amazon.