What is the Pixel used for, and why should I enable it?
The OpenAI Ads Pixel measures the actions taken in your shop after a visitor clicks a ChatGPT ad. It is used to connect certain conversions to your campaigns and to view their results in OpenAI Ads Manager.
Enable it if you want to measure important actions performed on your website, such as page visits, product views, add-to-cart actions, or purchases, depending on the events supported and configured for your shop.
Measure campaign conversions
A conversion is an action completed by a visitor after interacting with an ad. For it to be reported in OpenAI Ads Manager, the event must be received by a data source connected to your advertising account, match an event configured for the campaign, and be linked to an eligible ad interaction.
The Pixel therefore provides the signals required to analyze conversions attributed to your campaigns. Without a Pixel or another compatible measurement method, you will not be able to measure conversions completed in your shop from OpenAI Ads Manager.
Enable the Pixel in the module
To use the Pixel with your PrestaShop shop, first retrieve the Pixel ID created in OpenAI Ads Manager. Then enter this identifier in the module configuration, enable Pixel tracking, and save your changes.
Enabling it allows the module to add the OpenAI Ads Pixel to your shop so that supported events can be sent when they occur. Check that the Pixel ID matches the data source in your advertising account.
Configure conversions in OpenAI Ads Manager
Enabling the Pixel alone is not enough to attribute results to a campaign. You must also configure the conversion events you want to measure in OpenAI Ads Manager and associate them with the relevant campaigns.
For example, if your objective is to measure sales, the purchase event must be configured correctly and linked to the campaign. Events that are received but not associated with the campaign may not be included in that campaign’s results.
Respect visitor consent
Tracking must be enabled in accordance with the rules that apply to your shop, particularly with regard to informing visitors and obtaining their consent where required. A visitor’s choice may prevent measurement events from being sent and reduce the number of attributable conversions.
OpenAI documentation states that the Pixel may use supported information to improve conversion matching. This data is normalized and hashed in the browser before being sent as part of automatic advanced matching.
See our FAQ How does user consent affect event tracking? to understand the impact of consent on measurement.
Why enable it?
The Pixel is useful for accessing conversion data in OpenAI Ads Manager, evaluating your campaign results, and checking whether the expected actions occur after an ad click.
OpenAI Ads statistics may differ from those of other analytics tools. These differences may be caused by attribution windows, consent, browsing conditions, redirects, and event deduplication rules.
To retrieve your identifier, see our FAQ Where can I find my Pixel ID and what is it used for?. For further information, also refer to the official OpenAI Ads Measurement Pixel documentation.
Other FAQs in this category
- How do feed generation reports work, and how should you interpret warnings and errors?
- Where can I find the Conversions API key, and how is it used?
- How does customer matching work, and what data is used?
- What is Validation mode used for, and when should I disable it?
- What is the Conversions API used for, and how does it work?
- How does user consent affect event tracking?
- Where can I find my Pixel ID, and what is it used for?