Where can I find my Pixel ID, and what is it used for?

The Pixel ID is the unique identifier for your OpenAI Ads Pixel. It links the events sent from your shop to the correct Web data source in your OpenAI Ads Manager account.

You must enter this Pixel ID in the ChatGPT Ads module to enable event tracking in your shop and measure conversions attributed to your campaigns.

Find the Pixel ID in OpenAI Ads Manager

Sign in to your OpenAI Ads Manager account, then open the “Conversions” section. Create a Web data source if you do not already have one, or select the data source created for your shop.

The Pixel ID appears in that data source’s details. Copy this identifier without changing it: it must match the data source used for your campaigns.

[Screenshot of the “Conversions” section in OpenAI Ads Manager, showing a selected Web data source and the Pixel ID location.]

Enter the Pixel ID in the module

In the ChatGPT Ads module configuration, open the section dedicated to the Pixel. Paste the Pixel ID retrieved from OpenAI Ads Manager into the relevant field, then save your changes.

Use the Pixel ID for the data source connected to your advertising account. If you manage several shops or advertising accounts, make sure that you use the identifier that corresponds to the relevant shop and campaigns.

[Screenshot of the Pixel configuration in the ChatGPT Ads module, showing the populated Pixel ID field and the save button.]

What is the Pixel ID used for?

The Pixel ID allows OpenAI to identify the data source that sends events from your shop. When a visitor performs a tracked action, the events can therefore be linked to the configured source and used for conversion measurement in OpenAI Ads Manager.

The Pixel ID must not be confused with the Conversions API key. The Pixel ID identifies a Web data source used by the Pixel, whereas the Conversions API key is used to send server-side events.

See our FAQ Where can I find the Conversions API key and how is it used? to learn more about this key.

Check the configuration

After saving the Pixel ID, check that the Pixel is enabled in the module and that the configured events match your campaign objectives. An incorrect or missing Pixel ID, or one linked to another data source, prevents events from being correctly attributed to your advertising account.

To understand the role of the Pixel and how to enable it in your shop, see our FAQ What is the Pixel used for, and why should I enable it?.

You can also refer to the official OpenAI Ads Measurement Pixel documentation.