How to test my remarketing tag?

To know if the remarketing of your visitors works well, you have to test the working of the "remarketing tag" on your shop. Depending on the type of remarketing you've chosen (classic or dynamic) the remarketing tag will register more or less accurate information about what your visitors have seen.

Click here to know what is the difference between classic remarketing and dynamic remarketing.

Please make all the following steps and in the right order:

 

First of all, you have to install the Google Tag Assistant: in Google Chrome's browser (if you don't have Chrome, you can easily install it by clicking here), install the Google assistant tag by copying and pasting this link or by clicking here if you already are in a Chrome's browser.

After having installed the Tag Assistant, open a tab and go to your shop's front office. In this tab, enable the Tag Assistant by clicking on its icon in the top right corner of the browser and by selecting "Enable":

 

This section only applies to merchants who have chosen to do classic remarketing and therefore have not enabled the "dynamic" remarketing feature in the module "Dynamic" tab:

 

 

If you have activated the dynamic remarketing, go directly to step 3.

 

To know if your remarketing is working well, first go to any page in your site, such as a product page. Click the Tag Assistant icon. If your tag has been triggered correctly, it must show two results: the global site tag (your Google AdWords conversion ID that you entered in the module) and the remarketing tag (which is the numerical part of the ID, after the AW-):

 

 

In the case of a classic remarketing, you will have exactly the same information in the tag regardless of the page visited. On the other hand, if you activate the "dynamic" remarketing option, you will be able to know exactly which page and which product went to see your visitors (see next section).

This section applies to merchant who have enabled the "dynamic" feature of the remarketing:

 

 

To know how to retrieve your product ID prefix in Merchant Center feed, click here. However, if you have installed our "Google Merchant Center" module (or its Pro version) on your shop, the prefix is automatically retrieved by the module and you don't have to worry about it.

 

To know if the dynamic remarketing of your visitors works well, it is necessary to test the working of the remarketing tag on your site pages. We will take the example of four different types of pages: the home page, a product page, a category page and the shopping cart page. You do not need to test your tag on all these pages: if your tag works for one, it will work for all.

 

Notes:

If during your tests, the Tag Assistant does not trigger, click here to know what to do.

If during your tests,  you get some "suggestions" in the Tag Assistant, click here to know what does it mean.

If during your tests, you get an error (text in red) in the Tag Assistant, click here to know how to resolve the problem.

 

Home page:

On your home page, click on the Tag Assistant icon. You must have two results, one matching with the global site tag (your Google AdWords conversion ID that you have entered in the module) and one matching with the remarketing tag (which is the numerical part of the ID, after the AW-):

 

 

Then, in order to verify that the tag has taken into account that this is the home page that is displayed, click on the "Remarketing tag" line, then on "Requests" and finally on the little right-pointing arrow, at the top of the Tag Assistant, as shown in the screenshots below:

 

 

Once done, you get two pieces of information: the first tells you that the event that has been registered is the view of a page (page_view) and the second gives you the nature of the page, ie the home page (home). If you have these two indications, it means your remarketing tag is working properly:

 

 

Product page:

On a product page, do the same procedure than for the home page. You must have the following information:

 

If all this information is correct, your remarketing tag works properly.

 

Category page:

On a category page, do the same procedure than for the home page. You must have the following information:

 

If all this information is correct, your remarketing tag works properly.

 

Shopping cart summary page:

Add some products in your cart and go to the cart summary page. Do the same procedure as before. You must have the following information:

 

If all this information is correct, your remarketing tag works properly.

 

Notes:

If during your tests, the Tag Assistant does not trigger, click here to know what to do.

If during your tests,  you get some "suggestions" in the Tag Assistant, click here to know what does it mean.

If during your tests, you get an error (text in red) in the Tag Assistant, click here to know how to resolve the problem.

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