How to test my remarketing tag?

First of all, you have to install the Google's "Tag Assistant Legacy": in Google Chrome's browser (if you don't have Chrome, you can easily install it by clicking here), install the Google assistant tag by copying and pasting this link or by clicking here if you already are in a Chrome's browser.

After having installed the Tag Assistant, open a tab and go to your shop's front office. In this tab, enable the Tag Assistant by clicking on its icon in the top right corner of the browser and by selecting "Enable":

 

This section only applies to merchants who have chosen to do classic remarketing and therefore have not enabled the "dynamic" remarketing feature in the module "Dynamic" tab:

 

 

If you have activated the dynamic remarketing, go directly to step 3.

 

To know if your remarketing is working well, first go to any page in your site, such as a product page. Click the Tag Assistant icon. If your tag has been triggered correctly, it must show two results: the global site tag (your Google Ads conversion ID that you entered in the module) and the remarketing tag (which is the numerical part of the ID, after the AW-):

 

 

In the case of a classic remarketing, you will have exactly the same information in the tag regardless of the page visited. On the other hand, if you activate the "dynamic" remarketing option, you will be able to know exactly which page and which product went to see your visitors (see next section).

This section applies to merchant who have enabled the "dynamic" feature of the remarketing:

 

 

To know how to retrieve your product ID prefix in Merchant Center feed, click here. However, if you have installed our "Google Merchant Center" module (or its Pro version) on your shop, the prefix is automatically retrieved by the module and you don't have to worry about it.

 

To know if the dynamic remarketing of your visitors works well, it is necessary to test the working of the remarketing tag on your site pages. We will take the example of four different types of pages: the home page, a product page, a category page and the shopping cart page. You do not need to test your tag on all these pages: if your tag works for one, it will work for all.

 

Notes:

If during your tests, the Tag Assistant does not trigger, click here to know what to do.

If during your tests, you get an error (text in red) in the Tag Assistant, click here to know how to resolve the problem.

 

Home page:

On your home page, click on the Tag Assistant icon. You must have two results, one matching with the global site tag (your Google Ads conversion ID that you have entered in the module) and one matching with the remarketing tag (which is the numerical part of the ID, after the AW-):

 

 

Then, in order to verify that the tag has taken into account that this is the home page that is displayed, click on the "Remarketing tag" line:

 

 

Then on "Requests":

 

 

If necessary, use the small arrows at the top right of the Tag Assistant (circled in red below) to scroll through the requests until you get the information about the nature of the event and the type of page:

• The "event" tag gives you the nature of the event (a page view)
• The "ecomm_pagetype" tag indicates the nature of the page, so here, the home page

If you have these two indications, it means your remarketing tag is working properly:

 

 

Product page:

On a product page, do the same procedure than for the home page (don't forget to scroll through the requests with the little arrows, circled in red below).

Example:

 

 

• event = page_view: the event is a view of a page
• ecomm_prodid = MLEN17v32: matches the product ID in your Google Merchant Center feed
• ecomm_pagetype = product: the page viewed is a product page
• ecomm_totalvalue = 15.48: the product price value is 15,48
• ecomm_category = Stationery: the product category is "Stationery"
• isSaleItem = false: the product is not in promotion

Verify the information collected. If it is correct, your remarketing tag is working properly.

 

Category page:

On a category page, do the same procedure.

Example:

 

 

• event = page_view: the event is a view of a page
• ecomm_prodid = MLEN16v28,MLEN17v32,MLEN18v36: matches the ID of the products in the category, in your Google Merchant Center feed
• ecomm_pagetype = category: the page viewed is a category page

Verify the information collected. If it is correct, your remarketing tag is working properly.

 

Shopping cart summary page:

Add some products in your cart and go to the cart summary page. Do the same procedure as before.

Example:

 

 

• event = page_view: the event is a view of a page
• ecomm_prodid = MLEN17v32,MLEN10v24: matches the ID of the products in the cart, in your Google Merchant Center feed
• ecomm_pagetype = cart: the page viewed is a cart page
• ecomm_totalvalue = 38.16: the value of the cart amount is 38.16 (which is the sum of the prices of the products added to the cart)

Verify the information collected. If it is correct, your remarketing tag is working properly.

 

Notes:

If during your tests, the Tag Assistant does not trigger, click here to know what to do.

If during your tests, you get an error (text in red) in the Tag Assistant, click here to know how to resolve the problem.