What are the advantages of the Google Analytics 4 tag?

Google Analytics 4 is a new type of property, with different reports than those you knew from Universal Analytics properties. Google has adopted a new way of collecting and tracking data while taking into account new privacy regulations. With a new approach to data controls, you can better manage how you collect, store and use your Analytics data.


Here are some benefits of the new Google Analytics 4 (GA4) tag:

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