What is the difference between Universal Analytics and Google Analytics 4 ?

Universal Analytics refers to the previous generation of Google Analytics.

If you set up Google Analytics before October 14, 2020 on your website, your website is likely using a Universal Analytics property, as this was previously the default property type for websites.


Google Analytics 4 (formerly known as “App + Web”) is a new kind of property, with different reports than what you're used to seeing in Universal Analytics properties. Google has adopted a new way of collecting and tracking data while taking into account new privacy regulations. With a new approach to data controls, you can better manage how you collect, store and use your Analytics data.


Here are some benefits of the new Google Analytics 4 (GA4) tag:


If you want to learn more about the difference between the two, you can read this detailed documentation.

You can also read the announcement of this new generation of tag here.

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