What are Google tags for?
Google attributes describe feed items. Some are required depending on category, program and country; others are optional. They help Google interpret products without guaranteeing a position or filter placement.
See the appropriate settings and requirements:
- Adult content
- Material and pattern
- Gender and age group
- Color and size
- Size type and size system
Standard-edition category mappings use the product's default category.
Category selection for product export is a separate mechanism. After each mapping, save and check the value actually present in a representative product's XML.
For detailed requirements: Official Google documentation (1), Official Google documentation (2).
Other FAQs in this category
- What is the identifier_exists tag for ?
- What is the point of providing a brand for my products?
- What is the product supplier reference (MPN code) for?
- What are the localization prerequisites ?
- Why shouldn't my prices change according to the user's IP address (according to geolocation)?
- What is the use of prefixing product IDs?
- What is the product GTIN code for?
- How is my site's data markup used by Google?