What do the different JSON-LD schema types for GEO correspond to?

Product, Organization and WebSite are Schema.org types describing a product, the shop organization and its website. These files and structured data complement your shop content. They do not guarantee crawling, indexing, display or citation in an AI answer.

What data is provided by the different schemas?

What are these metadata for?

Product Schema

The generated Product schema includes the name, description, URL, SKU, price, currency, availability, images, brand and category where data is available. It does not automatically research expert reviews or external manufacturer references.

Example :

The example below is conceptual: it illustrates structured data possibilities, rather than the module’s automatic output. Any reviews, identifiers and external references must be genuine and verified.

{

  "@type": "Product",

  "name": "iPhone 15 Pro 256GB",

  "gtin": "194253433408",

  "manufacturer": {

    "name": "Apple Inc.",

    "sameAs": "https://www.wikidata.org/wiki/Q312"

  },

  "isBasedOn": "https://www.apple.com/iphone-15-pro/specs/",

  "citation": {

    "@type": "Review",

    "author": "The Digital",

    "reviewRating": {"ratingValue": "4.5"}

  }

}

Organization Schema

The generated Organization schema uses available shop information: name, URL, logo, contact details, address and dates. It does not certify reputation or invent professional memberships.

Example :

Conceptual organization data example; this is not a record of fields generated by the module.

{

  "@type": "Organization",

  "name": "TechExpert Solutions",

  "legalName": "TechExpert Solutions SAS",

  "foundingDate": "2015-03-15",

  "knowsAbout": ["Artificial Intelligence", "Cybersecurity"],

  "sameAs": [

    "https://fr.wikipedia.org/wiki/TechExpert_Solutions",

    "https://www.linkedin.com/company/techexpert"

  ],

  "memberOf": {

    "@type": "Organization", 

    "name": "Syntec Digital"

  }

}

Website Schema

The generated WebSite schema describes the shop name and URL, dates and a search action. It does not form a separate GEO vocabulary outside Schema.org.

Example :

AI understands the expertise context of your site :

{

  "@type": "WebSite",

  "name": "AI Business Guide",

  "about": [

    "Artificial Intelligence in business",

    "Digital transformation",

    "Process automation"

  ],

  "publisher": {

    "@id": "#organization"

  },

  "potentialAction": {

    "@type": "SearchAction",

    "target": "https://mysite.com/search?q={search_term_string}"

  }

}

You can enable each type separately. Select the types that match your data and verify consistency with visible content and existing theme markup.

What is the difference between structured SEO and GEO data?

Structured data makes some information explicit for tools that use it. Adding it does not guarantee SEO or GEO results. Google Search AI features do not require an additional special schema.

Where are the JSON-LD GEO schemas inserted?

Scope depends on the mode: replacement generates Product on product pages and Organization/WebSite independently of page type. Enrichment processes existing markup; do not assume that all missing types will be created. Check the final shop HTML.