How to configure the Google Ads Conversion Tracking Pro module?

 

 

Module - Google Ads Conversion Tracking Pro

 

 

The Google Ads Conversion Tracking Pro module allows you to automatically install the Google Ads conversion tracking tag on your PrestaShop store. Thanks to this module, you can accurately measure the return on investment (ROI) of your Google Ads campaigns, track every generated conversion, and optimize your advertising spend.

This module makes it easy to configure tracking, manage consent (GDPR), and offers advanced options for tailor-made tracking, compatible with the latest versions of PrestaShop and Google’s requirements.

You thus benefit from complete visibility on the profitability of your campaigns, while respecting your customers’ privacy.


1. Basic configuration

 

This section allows you to connect your store to your Google Ads account by entering the required identifiers.

Why? For Google to receive conversion information (purchases, important actions) from your store, it is essential to enter Your Google Ads tag ID and Your Google Ads tag conversion label.

Prerequisites:

 

To configure the connection with Google Ads:

 


2. Conversion tracking

 

This section allows you to customize how the conversion value is calculated and to enable advanced options for optimal tracking.

Why? Adapting the calculation of the conversion value to your business model (including or excluding tax, shipping costs, etc.) allows you to obtain accurate and relevant statistics for your Google Ads campaigns.

 

a) Conversion value configuration

 

Choose whether you want tax, shipping costs, and wrapping costs to be included in the conversion value sent to Google Ads:

 

 

 

b) Advanced settings

 

Enable advanced options to improve the quality and accuracy of conversion tracking:

c) Custom controller management

 

If the conversion tag does not trigger for certain payment methods, you may need to enter the name of the custom controller used by your payment module. For example:

 

 

 

Note: Leave this field empty if you are not concerned.

 


3. Consent mode

 

This section allows you to manage GDPR compliance by adapting the triggering of the Google Ads tag according to your visitors' consent.

Why? Respecting your customers' privacy and legal requirements (GDPR) is essential for the trust and compliance of your store.

Prerequisites:

To fully understand the issues of Google Consent mode and how to configure it according to your situation, we recommend reading this dedicated FAQ before continuing the configuration.

Note: Using the Advanced Cookie Banner module from Presta-Module offers fine management of different consent levels (statistics, marketing, etc.) and optimal compatibility with BusinessTech modules, which is not possible with Axeptio or other consent modules. For more information or to purchase this module, visit its official page or its subscription version.

 

 


4. Test the conversion tag

 

Once the module configuration is complete (including consent mode), it is recommended to check that the Google Ads Conversion Tracking tag is triggered correctly on the order confirmation page. To do this, follow the detailed procedure in this FAQ.

 

Related FAQs: to go further

 

 

Other FAQs in this category