Where can I find my conversion ID and label?
In the "Basic" tab of the Google AdWords Conversion Tracking module, you have to enter two codes: your Google AdWords conversion ID and label:
To know where to find these codes, follow the procedure below:
In your Google AdWords account interface, click on the three vertical little points at the top right of the page and in the "Measurements" column select "Conversions":
Click the blue "+" button to create a new conversion action:
Then select "Website" to indicate that you want to track the conversions that will be made on your merchant website:
You are about to create a new conversion action for your website. First of all, give a name to this type of conversion. Since it's about sales tracking, you can for example enter "Sales tracking" (but you can choose what you want):
Select the category that describes this conversion, that is "Purchase/Sale":
You are then asked to select the tracking mode of each conversion (here a purchase). In the case of a purchase the value is important because it's the price of the order and this one is, of course, different for each conversion made on your website. So you have to select "Use different values for each conversion" and then select the default currency (for example US Dollar (USD $)) and a default value (you can leave the "1" value):
For the "Count" part, select "Every" to indicate that you want each conversion to be counted (if a person places 3 orders after clicking on one of your ads, AdWords will count 3 conversion and not only one):
For the following three settings, you can leave the default values, or change them according to your strategy. In this case, we advise you to read the helping texts that appear when you click on each parameter.
Finally, you are asked to define your attribution model. To know what model to choose, click on the link in blue provided by Google: "attribution model report".
Then click on "Create and continue".
Step 2 is dedicated to Google AdWords tracking tag setting up. This is where you will find the conversion ID and label to insert in the module. Don't worry about the "Global site tag" part and go directly to the "Event snippet" section. Check "Page load" to indicate that you want a purchase to be counted from the moment the order confirmation page is displayed:
Then click on "Download snippet":
Open the .txt file and look at the code written after 'send_to'. The part of the code that is before the "/" is the conversion ID and the one that is after it is the conversion label. Copy these codes in the matching fields of the module "Basic" tab:
Don't forget to save the module "Basic" tab once the codes are copied.
To finish the conversion tag creation, go back to your Google AdWords interface and click on the "Next" button:
and on "Done" :
You can see your conversion tag in the list on the conversion actions:
To know how to test your conversion tag thanks to a test order, read this FAQ.