Where can I find my Google Ads tag ID and my conversion label?

In Basic settings, the module requires your Google Ads tag ID beginning with AW- and the label of your conversion action.

If you have not created a website purchase conversion action yet, start with this procedure.

Find the identifiers

  1. In Google Ads, open Goals > Conversions and the conversions summary.
  2. Open the website conversion action for your purchases.
  3. In Tag setup, choose Use Google Tag Manager to display the conversion ID and label. You are using this screen to read identifiers; you do not have to install Google Tag Manager for this step.

If you already have the event snippet, you can also read send_to: the part before / is the ID with AW-; the part after it is the label.

Google Ads tag ID and conversion label separated in send_to

Enter them in the module

Copy the full ID, for example AW-123456789, into Your Google Ads tag ID, and the label alone into Your Google Ads tag conversion label. If Google displays a numeric ID, add the AW- prefix required by the module. Save the tab.

Choose a website action that provides a conversion label. Automatically created actions or conversions imported from Analytics may not provide the required pair. Avoid deploying the same conversion event again through another tool.

Continue with the conversion test. See also Google’s instructions for finding the ID and label. Account labels may vary with the interface.

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