How to create and install my Snapchat pixel?
After you have registered on Snapchat's "Ads manager" platform (click here if you have not yet done so), and confirmed your registration through the email received, click on the menu at the top left and select "Snap pixel":
Click on "Create my Snap Pixel":
At the top right corner, click on "Set up Pixel":
Copy the ID of the pixel and paste it into the module. Then click on "Finished":
Save the module tab.
Wait 24/48 hours for the first data to be visible in the "Snap Pixel" section of the Snapchat Ads Manager. In the meantime, if you create a catalog for example, Snapchat may display you a message that you don't yet have a pixel installed. In this case, click on "Set up Pixel" in the warning message, then on "Finished" and you will be able to continue to create your catalog.