What are the events tracked by the pixel?

The module provides for tracking content views (ViewContent), searches (Search), additions to the cart (AddToCart) and order confirmation (Purchase). The Pixel also includes page tracking.

Test events tab of Events Manager with the Purchase, View content and Add to cart events received by the browser — In Test events, TikTok shows these events under a display name: View content (ViewContent), Add to cart (AddToCart) and Purchase (Purchase). Test example with fictitious values.

Checkout initiation and payment information tracking depend on your checkout flow and installed version. An order confirmation does not necessarily mean that payment has been finally collected.

TikTok’s list of standard events describes platform capabilities; the module does not automatically implement every event in that list.

Verify events actually received for your flow, including product IDs, amount and currency. If you enable Events API, check the server channel and possible duplicates as well.