How to migrate from Universal Analytics to Google Analytics 4?

Google Analytics 4 is replacing Universal Analytics and on July 1, 2023 your Universal Analytics properties will stop processing data.

Before your UA property is no longer accessible, we strongly recommend you manually migrate your Universal Analytics settings to GA4. Indeed, if you do nothing, a new GA4 property will automatically be created for you, and your Universal Analytics configurations will be copied to the new GA4 property BUT not all UA configurations have an obvious GA4 counterpart, and the automated process might not make the same choices as you would.


So it's best to migrate yourself manually.


Click here for the complete migration guide

Click here for video tutorials

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