What data is sent to OpenAI and how is it used?

The ChatGPT Ads module generates product feeds in CSV format from the information configured in your PrestaShop catalog. These feeds are intended to supply a product catalog in ChatGPT Ads.

The data sent depends on the settings selected in the module and on the information entered in PrestaShop. It must accurately describe the products and offers you want to export.

Product data sent in the CSV feed

The CSV feed may contain the data required to identify and present each product or combination, including:

• product identifiers and combination group identifiers;
• the product name and, depending on the settings, the SEO title or combination attributes;
• the short description, full description, or SEO description;
• product page and image URLs;
• the price, any sale price, and the feed currency;
• the availability status;
• the brand, manufacturer part numbers, and available GTIN identifiers, such as EAN, UPC, or ISBN codes;
• the category path, if this option is enabled;
• the characteristics mapped in the module, such as color, size, material, gender, or age group.

Images are not embedded directly in the CSV file: the feed sends their public URLs so that OpenAI can access the selected images. Product page URLs also allow users to be redirected to the corresponding pages in your shop.

OpenAI specifications require, among other information, a stable identifier, a title, a description, a product URL, a brand, a main image, an availability status, and a price. Refer to the official OpenAI product feed documentation for accepted fields and formats.

Data that is not part of the product feed

The product feed generated by the module is designed to describe your catalog and offers. Customer data, orders, payment methods, and shop login information are not part of the product fields configured in the feed settings.

However, avoid including personal data in product names, descriptions, references, URLs, or other exported fields. Information present in these fields may be sent in the feed if it is selected or entered in your catalog.

How ChatGPT Ads uses the data

After the feed is imported into Ads Manager, OpenAI processes the product data to create and update the catalog used by your feed-based campaigns. Titles, descriptions, images, prices, availability, and other metadata help present the relevant products in advertising formats.

Products sent in a feed for ChatGPT Ads are eligible for advertising use as part of the configured campaign. According to OpenAI documentation, they do not automatically appear in organic ChatGPT conversations through this advertising integration.

OpenAI may display certain catalog elements, such as the title, image, price, sale price, brand, or availability information. The information shown depends on the advertising format and the valid data available in the feed.

Sending a product does not guarantee that it will be displayed or achieve specific performance. Actual eligibility depends on feed validation, campaign settings, and the rules applicable to ChatGPT Ads.

Updating exported information

When the price, availability, images, or information for a product changes in PrestaShop, you must regenerate the relevant feed so that the CSV file contains the updated data. OpenAI recommends updating feeds regularly to ensure that the information used in campaigns remains consistent with your catalog.

For campaigns using a product feed, OpenAI indicates that imported items expire after two weeks. Using a hosted feed URL or an automated upload helps keep the catalog up to date. See the official Create Campaigns from Product Feeds documentation for more information.

Using data to train models

Data processing terms depend on the OpenAI service used to import and manage your feed. OpenAI states that data sent through its API platform and business offerings is not used by default to train or improve its models, unless the organization explicitly chooses to share it for that purpose.

For the most up-to-date information about data retention, controls, and use by OpenAI, refer to the official OpenAI platform data controls documentation and the OpenAI Enterprise Privacy page.

You can also export your product features as detailed product information. See our FAQ How to export product features as detailed product information?.