What does the PRO version offer compared to the standard version of Facebook Dynamic Ads + Pixel?

The PRO version (whether by subscription or one-off purchase) offers the following advantages over the standard version (available by subscription only):

• Advanced control of exported data: Unlike our standard version, the PRO version of the "Facebook Dynamic Ads + Pixel" module allows you to configure your data feed to include only the products and information you want:
  • Ability to export by product or by product combination
    Choice of the construction mode of the product feed IDs: by using the product IDs in back-office, by using references or by using EAN codes
    In the most common case of building a feed ID using the product ID in back-office, you have the option of including: language information and/or product combination information (in order to perform targeted remarketing on a combination).
  • General product exclusion rules (out of stock products, without EAN/MPN code, with a price lower than a certain value,...)
  • Advanced exclusion rules (based on a feature, an attribute, a product, a specific combination, a supplier, a word or sequence of words)
  • Ability to export only the products cover image
  • Apparel tags for optimal segmentation (pattern, material,...)
  • Possibility of importing the mapping from the module standard versio, or from our Google Merchant Center, Google Merchant Center Pro or TikTok Ads module if one of these is installed in your store
  • Advanced custom labels management: dynamic assignation of category name, feature, price range, "new"/"best sale" labels. This advanced labeling further enhances the personalization of your data flow, allowing you to multiply the segmentation possibilities of your catalog. Segmentation means optimized advertising budgets and cost savings.
  • Integration of Google Analytics parameters
    
    

  The result is a high-quality product feed, for optimal results from your advertising campaigns.

• Robust export system which works even with the largest catalogs (up to 200,000 products) thanks to the choice of the export method: CRON task or "on-the-fly" file generation on your server in order to automatically update your data on Meta
  
  
• Creation of additional feeds: with the PRO version, you can create additional feeds corresponding to "Country/Language/Currency" combinations not proposed by default by the module (because they are too specific).
  
  
• Advanced pixel configuration:
  • Configuration of the order amounts sent by the pixel after a purchase: with or without tax, with or without packaging and/or shipping cost
  • Ability to indicate html elements corresponding to clicks on "Add to wishlist" and/or "Order" buttons if the default ones have been modified in the code by the theme for example.
  • Possibility to activate Facebook's advanced matching to send additional information about your customers, in an encrypted and secure way, in order to, among other things, improve your audiences and reduce your advertising budget.