Do I have to provide product colors in the feed?
color describes the exported item's color. Google requirements vary by program, country and category, particularly for apparel and variants. Correct data helps describe the offer; it does not guarantee ranking or inclusion in a filter.
- Under Feed management → Feed data options, choose whether color comes from attributes, features or both.
- Select the attribute groups or feature actually containing colors. If your catalogue uses several groups, select all relevant groups.
- Save and inspect
colorfor a variant in the XML.
A red variant must contain its own color, not a list of the product's alternative colors. For an actually multicolored item, Google allows up to three colors separated by /, with the primary color first.
For detailed requirements: Official Google documentation.
Other FAQs in this category
- How to indicate the dimensions of my packages?
- Do I need to indicate the size system used for my products?
- Do I have to indicate the gender for which my products are made?
- How to send quality images to Google Shopping?
- How to indicate a package weight unit that complies with Google's requirements?
- Do I need to indicate the size type of my products?
- Is it necessary to indicate an age group for using my products?
- Do I have to provide information about my product patterns?
- Do I have to provide information about my product material?
- Do I have to include product sizes in the feed?
- What are Google's requirements for product description?
- What are the guidelines for quality product titles?