How to use Instagram Shopping?
Thanks to our "Dynamic Ads + Pixel" module, you have the ability to identify products in your Instagram photos. It's what Facebook calls the "Instagram Shopping" feature.
- This feature is currently available only for certain markets (countries) whose list can be viewed by clicking here. Please check also that you have the last version of the Instagram app before following the steps below.
- Your business must sell primarily physical goods that comply with Facebook Commerce Product Merchant Agreement and Commerce Policies.
- Make sure the Business Manager account you're using owns (access permission is not enough) the Facebook Page you will link to your Instagram business account.
- Make sure that you are the admin of the Facebook Page you will link to your Instagram business account.
- Make sure that the Business Manager account owns or has access to the catalog that you will use.
To begin, you must:
- Create a professional Instagram account or convert a personal Instagram profile into a professional one. Click here to find out how. You will be asked to associate the profile with a Facebook Page that you manage. Select the correct Facebook page and continue.
Please note that converting your profile in a business profile will allow you to access the Instagram Insights feature. This feature allows you to learn more about your follower, about who is engaging with your business, and about how your content is performing with your audience. To know more, click here.
- In the Business Manager interface, click on the three horizontal bars of the menu, hover over "All Tools" and in the "Settings" column select "Business Settings". In the column of the left menu, in the "Accounts" section click on "Instagram Accounts". Click "Add" to add your professional Instagram account in order to link it to the Business Manager account you own.
- Create a catalog in the Business Manager and import your products or import your products into the catalog connected to the shop tab (native) of your Facebook page. Warning: Make sure you are the administrator of the catalog.
- Connect this catalog to your Instagram business profile: in the catalogs manager of your Business Manager account, click the name of the catalog you want to connect to Instagram. In the "User Cases" tab, in "More ways to use your catalog", click the blue arrow of the "Instagram Shopping" part:
Since you have already added products to your catalog, the first step ("Add your products") should be validated (green check). To validate the second step ("Connect your Instagram business profiles") click "Connect profile":
You should see your Instagram business profile appear. Select it and save. Your catalog is now connected.
Once these steps done, your Instagram business profile and your catalog are going to be reviewed for access to the Shopping feature. Usually, the review process takes a few days, but sometimes the account needs to be reviewed in more detail, which can take time...
If your account is approved, you will receive a notification on your Instagram business profile (the message will appear at the top of your Instagram app screen).
Another way to check if your Instagram profile has been approved for the Shopping feature is to go to the "Business Settings" section of your profile settings and see if a "Shopping" tab appeared. If so, you can access the "Shopping" feature:
Once your Instagram profile is approved for the Shopping feature, you can identify your products on your publications.
To tag products in your posts:
- Select a photo and add a caption, effects and filters
- Tap the products in the photo that you want to tag
- Enter the names of the products you want to tag, then select them as they appear in the search box
- Tap Done
- Tap Share
You can tag up to 5 products per single-image post or 20 products per multi-image post. To read the Instagram official procedure for tagging products on publications, click here.
Instagram Shopping also allows you to feature products or add product stickers in your stories. Click here to know how to do.
To read the complete guide of Instagram Shopping feature setting up, click here.
Other FAQs in this category
- What to do if I don't have the "Check Out on Website" button on my products in the Facebook shop?
- How to connect my product catalog to the shop tab of my Facebook page?
- How to add the "Shop" tab on my Facebook page?
- How to create a dynamic remarketing campaign?
- How to display discount percentages on product ads?
- How to create a Facebook product catalog?
- Facebook Starter Guide