How to use Instagram Shopping?

Thanks to our "Dynamic Ads + Pixel" module, you have the ability to identify products in your Instagram photos. It's what Facebook calls the "Instagram Shopping" feature.



To begin, you must:


Once these steps done, your Instagram business profile and your catalog are going to be reviewed for access to the Shopping feature. Usually, the review process takes a few days, but sometimes the account needs to be reviewed in more detail, which can take time...


If your account is approved, you will receive a notification on your Instagram business profile (the message will appear at the top of your Instagram app screen).
Another way to check if your Instagram profile has been approved for the Shopping feature is to go to the "Business Settings" section of your profile settings and see if a "Shopping" tab appeared. If so, you can access the "Shopping" feature:




Once your Instagram profile is approved for the Shopping feature, you can identify your products on your publications.

To tag products in your posts:

  1. Select a photo and add a caption, effects and filters
  2. Tap the products in the photo that you want to tag
  3. Enter the names of the products you want to tag, then select them as they appear in the search box
  4. Tap Done
  5. Tap Share

You can tag up to 5 products per single-image post or 20 products per multi-image post. To read the Instagram official procedure for tagging products on publications, click here.

Instagram Shopping also allows you to feature products or add product stickers in your stories. Click here to know how to do. 


To read the complete guide of Instagram Shopping feature setting up, click here.