What does the PRO version offer compared to the standard version of Facebook Dynamic Ads + Pixel?
PRO adds feed and tracking settings. Check the offer and package for your edition before purchase or migration.
Additional PRO choices
- A choice between product and combination export. Standard already exports combinations for products that have them; the explicit choice is the difference.
- Feed ID modes based on back-office ID, reference or EAN, with applicable prefix settings. See IDs.
- Exclusion settings and an advanced rule tool based on words, features, attributes, products/combinations. See advanced exclusions.
- A choice to send only the main image and additional apparel data settings. Standard already has category/brand selections and size/color data.
- Advanced custom label management and Google Analytics campaign parameters.
- A choice of on-the-fly or XML + CRON generation and additional feed combinations. Choose a generation mode suited to your catalogue size and server resources.
- Settings for reported purchase amounts, a custom wishlist button selector and advanced matching.
Checks before migration
Before migrating, record your category mappings. After installing and configuring PRO, check them or use the imports offered in the interface. Check the result before replacing the feed used in Meta.
Advanced matching uses normalized/hashed data depending on the field; it does not mean all data is encrypted or guarantee savings. See this feature.
One-time-purchase and subscription PRO editions have their own commercial conditions and, for subscription, a separate connection/subscription workflow. Check the official listing for your license and its prerequisites.