What are the consequences of the release of iOS14 on the module's Facebook Pixel?

Tracking restrictions related to App Tracking Transparency on iOS can limit advertising measurement and attribution. Meta uses Aggregated Event Measurement (AEM), among other measures, to recover limited measurement of web conversions from iOS 14.5 and later devices.

Do I still need to configure eight events?

No. According to Meta’s AEM documentation, no web event configuration is needed for AEM processing: prioritizing eight events per domain is no longer required and the AEM tab has been removed from Events Manager. Domain verification is no longer required for this event configuration, although it may still be needed for other purposes.

This change does not remove the need to configure your Pixel, events, consent and, if used, Conversions API correctly. Do not replace the module’s Pixel code using an old AEM tutorial. See Pixel setup, Pixel testing and Conversions API.

Conversions API does not guarantee a way around these restrictions: Meta states that its events may also be processed under AEM limits. See also Meta’s guidance on ads and iOS 14.5 or later devices.

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