How to configure the GEO JSON-LD tool?
The module can enrich or replace shop JSON-LD markup using Schema.org Product, Organization and WebSite types. These files and structured data complement your shop content. They do not guarantee crawling, indexing, display or citation in an AI answer.
These settings define how the module processes structured information. Check that the result matches visible information and does not conflict with your theme or other modules.
- describe available product data
- describe the shop organization
- describe the website and its search
- check structured data consistency
1. Enabling JSON-LD GEO
- Open the JSON-LD GEO tab.
- Enable JSON-LD GEO to allow markup processing.
2. Choosing the operating mode
Two modes are available:
- Enrichment: processes and merges supported existing schemas.
- Replacement: removes existing JSON-LD scripts and inserts generated schemas.
Warning: prefer enrichment to retain existing markup. Replacement removes existing JSON-LD scripts before inserting the module schemas: verify the final data before using this mode.

3. Selecting the schemas to generate
Enable or disable each of the three schema types individually, then click save:
- Product: available product and offer information.
- Organization: available shop and contact information.
- WebSite: name, URL, dates and website search.
To learn more about the different schema types, see this dedicated FAQ.
Enable the types that match your data. This selection does not guarantee a visibility benefit.
4. How it works and concrete benefits
In replacement mode, the generator provides Product on product pages and Organization/WebSite on processed pages when enabled. WebSite is not limited to the homepage. Enrichment processes existing schemas; do not infer that missing types are always created.
- Product on product pages in replacement mode
- Organization on processed pages in replacement mode
- WebSite on processed pages in replacement mode
Product uses available product and offer information; Organization/WebSite describe the shop. The module does not automatically fetch expert reviews or memberships to prove reputation.
Check the final JSON-LD HTML on a product page and another representative page. Engine usage cannot be inferred solely from enabling a setting.
Other FAQs in this category
- How to configure the AI bot traffic analysis?
- How to configure the GEO advanced optimization (fresh content, aiCitationPhrase, UsageContextTags)?
- How to configure the Alt Text tool?
- How to configure the FAQ tool?
- How to configure the IndexNow tool?
- How to configure the LLMS.txt tool?
- How to configure the XML Sitemaps tool?
- How to configure the GEO Suite module?
- CLI method: how to avoid timeouts when generating fresh content