How to import my file in Facebook ?

After exporting a customer file for Facebook Ads Manager, upload it in Meta Ads Manager to create a customer list custom audience.

Check access and data

The ad account must be connected to a business portfolio. You must own it or have admin or advertiser permissions. A new or recently connected account may need to wait several weeks. Check the applicable requirements in Meta’s official procedure.

Only use data for which you have the necessary rights, permissions and lawful basis for sharing. Honor opt-outs and Meta’s prohibited-information rules; audience names and criteria must not reveal sensitive data. The module’s partner-offers filter alone does not establish consent for this use.

The native CSV is plain text and contains email,phone,fn,ln,zip,ct,country,dob,gen,age,value. Check the rows and identifiers, including country codes for phone numbers. Meta requires at least one main identifier and states that the file should include at least 1,000 customers; see its formatting guidelines.

Be careful with the value column

Do not automatically answer “No” to the customer value question: the module does include a value column. For Meta, this optional value must be numeric, without currency symbols, and represent the value criterion you have chosen.

Create and check the audience

1. Open Audiences, then Create audience > Custom audience and select Customer list.
2. Prepare the list, then add the CSV. If Meta offers Inclusions or exclusions or Only exclusions, choose according to the authorized use. Only exclusions cannot be changed later and does not allow creating a lookalike audience.
3. Answer the customer value question according to the file you are actually uploading. For verified values, follow the official customer value procedure and select the intended column.
4. Name the audience and accept the terms only if you meet them. In Map identifiers, check each mapping. A checkmark means a recognized mapping; an exclamation mark can mean an intentionally excluded column or one requiring correction. A recognized column does not prove that its data is accurate.
5. When the file is ready, select Import and create. Check the status: Populating, then Ready. Outdated may appear after more than 30 days without an update; this does not mean that the CSV in your shop was deleted.

Matching every customer and campaign availability are not guaranteed. Hashing during upload does not encrypt your CSV copies or guarantee anonymization. See how Google and Meta process data and customers not exported.

Illustrations

The following screenshot comes from an earlier version of the wizard: its labels may differ; follow the written procedure and the official help above.

Earlier Meta wizard: column mapping, without current validation of value.