How to match my products with Facebook categories?
Each merchant has his own category names. But Facebook cannot manage all the possible and unimaginable names.
So to solve this problem, Google, which had to deal with this problem well before Facebook, created "official" category names on which is also based Facebook. Each merchant must match his own categories with these.
Moreover, this official category taxonomy being different for each country, you must do the correspondence for each country in which you want to diffuse your ads.
To do that, go to the "PrestaShop / Facebook categories match" tab of the "Advanced data feed options" section. For each feed you want to export, click firstly on "synchronize from Facebook" in order to import the names of the country official categories. When the synchronization is complete, a green check appears:
Then click on the pencil icon of each country.
You get a table in which you have to match your own categories(*) with official ones. Start to enter one or several keywords and then select the category that matches the best.
For example, for a "Dresses" category of your shop, start to enter "dresses" and then, in the list that is displaying, select the dress category that matches the best. For instance if you sell wedding dresses in this category, click on "Apparel & Accessories > Clothing > Wedding & Birdal Party Dresses > Wedding Dresses". If it's just normal dresses, select : "Apparel & Accessories > Clothing > Dresses" (as you can see in the screenshot above).
Tip : remember to often save by scrolling down to the bottom of the pop-up window and by clicking the "Modify" button. Indeed, if by accident, you click outside the pop-up window, then all your work will be lost.
(*)Warning : please note that the categories we are talking about are the DEFAULT categories. The product default category is the one you indicate in the "Associations" tab of the product sheet in your back office (in the "Default category" field).
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- How to import my products into the "Shop" section of my Facebook Page?
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- My shop uses multi-currency : how to make Facebook detect the correct currency?
- How to automatically update my feeds (on-the-fly output or CRON task)?
- How to test my Pixel code?