How do I invite a new user to my Google Merchant Center account?

If our support requests Merchant Center access for an investigation, use the address provided in your support conversation. Check the account and required permissions before inviting anyone.

  1. Sign in as a user with the necessary administrative permissions.
  2. Open Settings → Access and services → People and access.
  3. Add the person using the confirmed address and select permissions suited to the task. Standard access allows work on products and common settings; an administrator can also manage users and other sensitive settings.
  4. Send the invitation. Access remains pending until the recipient accepts.

Do not grant Business Manager super-admin status for a routine feed investigation. If an action needs more permissions, ask support to identify that requirement. After the intervention, review access and remove permissions no longer needed.

Roles and available actions depend on your organization and account. Use the official documentation below to choose the exact permission; do not share your password.

For detailed requirements: Official Google documentation (1), Official Google documentation (2).

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