How to import my feeds in Google Shopping ?

Prepare your Merchant Center account, verified and claimed website, and the requested shipping and return information. A linked Google Ads account is required for paid ads, not for every use of free listings.

Add the product data source

1. In the module, choose the language / country / currency feed and copy its on-the-fly or physical XML file URL.
2. In Merchant Center, open Settings → Data sources and add a product data source. Choose the file option. You can also start from Products.
3. Select the option to provide a link to your file. Paste the feed URL and set countries and language matching its data. Check the destinations and programs available for your account.
4. Configure fetching and save. Open the source details to check its latest fetch, processing and any issues.

With XML + CRON, schedule Google's fetch after file generation, allowing sufficient time. Give Google the XML URL, not the CRON URL. A manual upload does not synchronize automatically with your shop.

Labels and available choices can vary by account. Use the official instructions linked below if your interface differs. Importing is not approval: see the review process. The automatic “Found by Google” source is separate; see how to manage it.

Source: Google Merchant Center Help.

For detailed requirements: Official Google documentation (1), Official Google documentation (2), Official Google documentation (3).