How to create a TikTok Pixel?
To create your tracking tag (pixel) and be able to track your visitors' actions on your shop, first log in to the TikTok Ads Manager platform. If you don't have an account yet, click here to know how to do it.
Click on the "TikTok Ads Manager" logo to display your dashboard:
In the top menu, click on "Assets" and then on "Event":
On "Website Pixel", click on "Manage":
Click on "Create Pixel":
Enter a name for your pixel. We advise you to enter the name of your store. For example: "Pixel of La Boutique de Juliette".
Select a manual installation (even if it will be done automatically by our module), then click on "Next":
Your pixel is created.
Select the event configuration mode "Developer Mode" because our module already integrates for you the code of the e-commerce events to detect, so you don't need to create them manually. Then click on "Next":
Scroll down the code of the pixel (you don't need to integrate it since the module will do it for you) and click on "Download" to download the "TikTok Pixel Helper" extension which will allow you to verify that the pixel is well implemented on your site:
Click on "Download TikTok Pixel Helper":
Once the download is complete, click on "OK" and then on "Confirm":
Select your pixel ID and copy it:
Go to the "TikTok Pixel Settings" tab of your module configuration and paste the pixel ID in the corresponding field, then save:
Go to your online shop and browse through the pages, add a product to the cart, place a test order, etc... checking each time, thanks to the "TikTok Pixel Helper" extension installed beforehand, that the events are indeed triggered.
Also go to your TikTok Ads Manager account to check the registration of events. To do this, go back again to the "Event" tab of the "Assets" menu and click on "Manage" in the "Website Pixel" section:
Click on the name of your pixel to see the details of the detected events: