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Google Merchant Center (Google Shopping + Actions)

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Google Merchant Center (Google Shopping + Actions)
General questions and prerequisites

General questions and prerequisites

What are the localization prerequisites ?
What is the product GTIN code for?
What is the product supplier reference (MPN code) for?
What is the point of providing a brand for my products?
What is the identifier_exists tag for ?
What is the use of prefixing product IDs?
Why my prices must not dynamically change (according to geolocation for instance)?
What are Google tags for?

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