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Google Merchant Center (Google Shopping)

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Google Merchant Center (Google Shopping)
General questions and prerequisites

General questions and prerequisites

What are the localization prerequisites ?
What is the product GTIN code for?
What is the product supplier reference (MPN code) for?
What is the point of providing a brand for my products?
What is the identifier_exists tag for ?
What is the use of prefixing product IDs?
Why shouldn't my prices change according to the user's IP address (according to geolocation)?
What are Google tags for?
How is my site's data markup used by Google?

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