What is the point of providing a brand for my products?
The brand attribute identifies the product's actual brand. Set it on the PrestaShop product, then inspect XML brand. Older interfaces may call this field Manufacturer.
Provide the assigned brand when Google's specification requires it. Do not use your shop name as brand when reselling another brand's product, or use a manufacturer's brand merely because an accessory is compatible with it. If you manufacture the product or actually market your own brand, use its correct name.
Exceptions depend on the product and category. Missing brand does not guarantee acceptance or merely reduced visibility: read the exact Merchant Center issue. Do not substitute a general “two out of three identifiers” rule.
See GTIN, MPN and identifier_exists. Missing shop data does not establish that no identifier was assigned.
For detailed requirements: Official Google documentation (1), Official Google documentation (2).
Other FAQs in this category
- What is the identifier_exists tag for ?
- What are Google tags for?
- What is the product supplier reference (MPN code) for?
- What are the localization prerequisites ?
- Why shouldn't my prices change according to the user's IP address (according to geolocation)?
- What is the use of prefixing product IDs?
- What is the product GTIN code for?
- How is my site's data markup used by Google?