What do the columns in the "Brands" report correspond to?

Name of the shop where the order was placed.

Identifier of the brand (manufacturer).

Name of the brand (manufacturer).

Quantity of this brand's products sold during the selected period.

Total amount of discounts applied using voucher code(s) (cart rules), on this brand's products.

Please note: this column only calculates discounts resulting from voucher codes (cart rules). Discounts due to specific prices are not taken into account here.

Total amount of the brand's products sold over the selected period, excluding VAT.

If a specific price was applied when the order was placed, it is taken into account. In this sum we also take the eco-tax into account, if one of the brand's products is concerned, excluding VAT.

Sum of the amounts corresponding to the eco-tax, for the brand products concerned, excluding VAT. As a reminder, this total is already included in the Product total excl. VAT. This column is useful for your eco-tax declaration forms.

Total cost of the brand's products, over the period concerned.

Notes:

• The module allows you to decide whether you want to consider the cost price of the product as it was at the time the order was placed, or whether you want to take the current value of the product's cost price. By default, the cost price is recorded at the time the order is placed, and this is used for the various calculations. If you prefer to use the current cost price, go to the module configuration and uncheck the corresponding option.
  
  
• Moreover, when the module retrieves the cost price value, it first looks at the level of the (default) supplier associated with the product (or product combination). If the cost price has been entered at this level, this value will be taken into account; otherwise, the module will look for the cost price value entered in the product's "Pricing" tab.

These are the profits on the brand, before taking into account discounts (voucher codes):

These are the profits on the brand, taking into account discounts (voucher codes). Unlike net profits calculated on an order (as in the basic and full reports), net profits on a brand do not take wrapping costs into account:

It's a percentage. It is the proportion of gross profits on the brand in relation to the total amount of the products of the brand:

It's a percentage. It is the proportion of net profits on the brand in relation to the total amount of the sale of the products of the brand:

This column shows how much sales of the brand's products represent of total sales for the selected period:

We add up the % of total sales for each brand as we go down the column.

Example:

We export a "brand" report and we position ourselves on the "Best Food" brand. If we add up the percentage of total sales for the first 3 brands, we find a cumulative percentage of total sales of 75,29%, which means that the first 3 brands alone account for around three-quarters of total sales for the selected period (75.29%):

This column shows the proportion of gross profits generated by the brand in relation to total gross profits generated over the selected period:

We add up the % of total gross profits for each brand as we go down the column.

Example:

We export a "brand" report and we position ourselves on the "Best Food" brand. If we add up the percentage of total gross profits for the first 3 brands, we find a cumulative percentage of total gross profits of 74,02%, which means that the first 3 brands alone account for around three-quarters of gross profits over the selected period (74.02%):

This column shows the proportion of net profits generated by the brand in relation to total net profits generated over the selected period:

We add up the % of total net profits for each brand as we go down the column.

Example:

We export a "brand" report and we position ourselves on the "Best Food" brand. If we add up the percentage of total net profits for the first 3 brands, we find a cumulative percentage of total net profits of 74%, which means that the first 3 brands alone account for around three-quarters of net profits over the selected period (74%):