How to configure the GEO Suite module?
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Module - GEO Suite
The GEO Suite module optimizes the visibility of your PrestaShop store for AI assistants and search engines. It offers: instant submission to search engines (on which AIs are based) via IndexNow, automatic generation of structured markdown content (for products, categories, CMS pages) easily interpreted by AIs, an AI bot traffic analysis tool to measure the effectiveness of your GEO strategy, and finally the automatic creation of GEO JSON-LD metadata on all your pages. This latest feature allows AIs to better understand, validate, and recommend your store and products, ensuring maximum visibility in AI-generated answers.
This guide takes you step by step through the configuration and optimal use of the module.
1. XML Sitemaps
Enable comprehensive, fast, and reliable discovery of your most important pages by search engines and generative AI systems using the module's XML sitemaps tool.
See the FAQ on the XML Sitemaps tool
2. GEO JSON-LD
The GEO Suite module includes the automatic generation of structured metadata in JSON-LD format, specially optimized for artificial intelligences (AI) and next-generation search engines. This metadata enriches every page of your store with key information, allowing AIs to better understand, validate, and recommend your products, your business, and your website.
See the FAQ on the GEO JSON-LD tool
3. LLMS.txt and structured content files
The module automatically generates a llms.txt file, placed at the root of your site. This file is a standard designed to help artificial intelligences (AI) and search engines quickly understand the structure and content of your shop. It acts as a simplified access map, specially formatted for robots, allowing them to easily identify your products, categories, and important pages.
In addition, the module generates markdown files for each product, category, and CMS page. These files provide a clear, structured, and lightweight version of your content, ideal for indexing by AIs and modern search engines.
See the FAQ on the LLMS.txt tool
4. IndexNow
The IndexNow feature allows you to instantly submit your product, category, and CMS page URLs to compatible search engines such as Bing or Yandex (used by generative AIs like ChatGPT), speeding up their indexing. This ensures that new products or price changes in your catalog appear much faster in shopping results and AI-powered smart search modules.
See the FAQ on the IndexNow tool
5. FAQ
The GEO Suite module includes a comprehensive FAQ manager that allows you to create and manage frequently asked questions for your store. You can create your FAQs the traditional way (manual input) or use artificial intelligence to automate and optimize the process. AI notably helps you automatically analyze your content to suggest relevant questions, generate high-quality answers, and detect subjects that interest your customers. The manager centralizes the creation, editing, and publication of FAQs optimized for natural referencing (SEO) and visibility to AI assistants.
6. Alternative Texts
The module automatically generates clear and consistent alternative texts for product images in each language. These structured descriptions help search engines and AI systems better understand your visuals and the context of your products, increasing the likelihood of being correctly cited in conversational responses.
See the FAQ on the Alternative Texts tool
7. Advanced GEO Optimization (fresh content and AiCitationPhrase and UsageContextTags tags)
The GEO Suite module provides additional tools to take the GEO optimization of your shop even further:
- Fresh content: short, descriptive text for the product, updated regularly to maintain the interest of AIs for your pages
- The "usageContextTags" and "aiCitationPhrase" tags: these tags are added to your product JSON-LD to allow AI systems to better understand "what" and "in which context" you sell these products, and to efficiently cite your key information.
See the FAQ on the Advanced GEO optimization tool
8. AI Bot Traffic Analysis
The module provides analysis tools to track the visits of AI bots (Googlebot, Bingbot, etc.) to your site, via two modes: simple (buffer) or advanced (log analysis).
See the FAQ on the AI bot traffic analysis tool
Other FAQs in this category
- How to configure the AI bot traffic analysis?
- How to configure the GEO advanced optimization (fresh content, aiCitationPhrase, UsageContextTags)?
- How to configure the Alt Text tool?
- How to configure the FAQ tool?
- How to configure the IndexNow tool?
- How to configure the LLMS.txt tool?
- How to configure the GEO JSON-LD tool?
- How to configure the XML Sitemaps tool?
- CLI method: how to avoid timeouts when generating fresh content