What are the guidelines for quality product titles?

Google limits title to 150 characters. Put distinguishing information first: product name, relevant brand, model and variant details. The title must match the product shown on the landing page.

Avoid promotional capitalization, attention-grabbing symbols, and shipping or promotional information. Normal capitalization in names and brands remains appropriate.

Under Basic settings, the standard edition can combine product name with category or brand, change capitalization and exclude exact phrases. Attribute values can supplement combination titles when that option is enabled.

Check the title actually exported in the XML: it must remain readable, describe the correct product and stay within the 150-character limit. If important information is missing at the end, shorten the title or move that information earlier.

For detailed requirements: Official Google documentation.

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