What is the difference between the classical module and its Pro version?

This PRO version already includes all the features from our standard Google Merchant Center (Google Shopping) module, with, in addition, the following features:

Tool for creating advanced product (or product combination) exclusion rules. Create exclusion rules based on feature(s), attribute(s), word(s) or sequence(s) of words, supplier(s) or specific product(s)/product combination(s)!

Management of additional tags: Among others: ability to export the cost price of the products in order to calculate your gross margin directly in your Google Ads account, ability to export shipping labels, the energy efficiency classes of your products, their price per unit of measurement, ability to stop showing specific products for a short period, ...

Advanced management of product titles with the possibility of including specific terms per language in addition to the product name or using meta titles.

Advanced custom labels management, allowing perfect segmentation and advanced configuration of your Shopping campaigns, a must-have if you are working with an AdWords/SEM agency

Promotions feed: Export your promotional codes to Google Shopping, and display a "special offer" mention on the products concerned

Product ratings feed: contribute to the Google "Product Ratings" program by exporting your customers reviews either from our "Shop Product Reviews" module or from PrestaShop "Product Comments" one. These reviews will be collected and compiled with reviews about these same products from other sources in order to display average ratings on the products in Google Shopping results.
You also have the possibility to exclude certain reviews that contain words that are prohibited by Google.

Local inventory feed: indicate to a web user that the product he is searching for on Google is available at the same time in one of your stores located nearby.

Google Customer Reviews: allow Google to collect your customers' reviews following a purchase made on your site, in order to participate in Google's Seller and Product Ratings programs. Display a badge with your seller rating on your site!