What are local inventory ads for?

Local inventory ads show people near your business which products are available in store. They are distinct from free local listings, which can also make local inventory visible without a paid advertising campaign.

Depending on your setup and the experiences offered by Google, a click may lead to your website or a local presentation managed by Google. A result illustration is an example; it does not guarantee identical presentation across countries and accounts.

You need an eligible location, a linked Business Profile and accurate product and inventory data. Online stock must actually reflect the stock of the advertised store. Paid ads also require a configured Google Ads account and campaign.

Read Google’s local inventory ads requirements, then configure local inventory and add it to Merchant Center.

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