How do I export product features as product details?

Google Merchant Center allows you to enrich your product data by exporting product features as detailed product information.

The Google Merchant Center Pro module can automatically generate this information from the features configured in your PrestaShop product pages.

Under Product feed management → Advanced feed options, enable Export product features as product details. For a subscription edition, check that your offer includes this feature.

Feature export as product details settings

Select the features to export

The Features to export setting allows you to choose which product features will be sent to Google.

Two options are available:

If you select Selected features only, a new Selected product features field will appear.

Select one or more features from the displayed list. Hold Ctrl on Windows or Cmd on macOS to select nonadjacent rows. You must select at least one feature to save this mode while export is enabled.

You can select one or more product features, for example:

The selected features will automatically be retrieved from each product when the feed is generated.

Define a section name

The Section name field is optional but recommended by Google.

It allows you to group the exported product features under a common heading, such as Specifications or Technical specifications.

If you leave this field empty, the product features will still be exported, but no section name will be sent to Google.

You can also enrich your feed with the tags dedicated to Google AI Mode. To learn more, please refer to our FAQ How do I export tags dedicated to Google AI Mode?.

Which features are actually exported?

Features already used by an enabled dedicated Google attribute are omitted from product_detail to avoid duplicates. For example, a feature used for material is not added again as a generic detail. “All product features” retains this exception.

Only product features with a nonempty name and value can be submitted. The form rejects an empty selection while export in selected-feature mode is enabled.

The section name is set separately for each language. After saving and updating the feed, inspect the XML for the relevant language. Read Google’s product detail requirements.

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