How to create and install my Facebook Pixel?

After having created an account in the Facebook Business Manager (click here if you've not yet done so), click on the three horizontal bars of the menu and on "Events Manager":



In the menu on the left, click on "Add New Data Source" and then on "Facebook Pixel":



A pop-up window opens to allow you to create your pixel. Give a name to your pixel and click on "Continue". It is not necessary to enter the URL of your website since it is not Facebook that will implement the pixel on your shop but our module.



Facebook may offer to help you install the pixel on your store. Click on "Cancel" to close the window because the installation of the pixel will be done by our module:



Copy the Pixel ID and paste it in the "Facebook Pixel" -> "Pixel Code" tab of the module:



Copy and paste your Business Manager account ID (click here to know where to find it) and click on "Save":




You will now have to link this pixel to all your Facebook catalogs.

Return to the Facebook Business Manager interface. Click on the three horizontal bars of the menu and on "Catalog Manager":



Click on the name of your catalog (as a reminder, you can either create a new catalog and import your products in it, or use the one created by default).

In the menu on the left, click on "Events" and on the "Connect to Tracking" blue button:



Select the pixel you've just created and click on "Save":



A message appears confirming the association of the pixel with your product catalog. Click on "OK":



If you have several catalogs, you just have to link the same pixel to each of them by repeating exactly the same steps as the first catalog.

Once the pixel is associated with all your catalogs, click here to visit the FAQ that will help you to test it.

Other FAQs in this category