How not to promote products in certain countries while using the same feed?

shopping_ads_excluded_country excludes an item from Shopping ads in selected countries while retaining the same feed. It is not a general exclusion from free listings or all Google surfaces.

Under Feed data options, enable excluded countries, save when requested and open mapping. Select the countries for each category and save. XML should contain two-letter ISO country codes, such as US or DE, in shopping_ads_excluded_country tags.

The standard edition applies mapping according to the product's default category. Check a representative item in XML, then countries and destinations in Merchant Center. To exclude other destinations, see excluded_destination.

Example: US is excluded from Shopping ads for default category Clothes > Men.
Example: US is excluded from Shopping ads for default category Clothes > Men.

For detailed requirements: Official Google documentation.

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