What is the Facebook "product type" attribute?

The Facebook "product type" attribute corresponds to the product default category path.

To fill in this attribute, our module uses the PrestaShop native function "breadcrump", which fetches the full category path (that is to say the path of each product you want to export). For example : Electronics > DVD players > BluRay.

In most cases, the product path will correctly be fetched. However, if you have, for example, products which path is limited to the "Home" default category of your shop, the PrestaShop "breadcrumb" function will return an empty value. But Facebook requires a not empty value for the "product_type" tag. So, it's why we have set up a "replacement" value that will be entered in the "product_type" tag if the "breadcrump" function wouldn't work.

In the "Name for home category" field, please indicate a name for this replacement value. You can simply enter "home" or "home products" or indicate for example the kind of products you are selling ("Electronic" if you sell electronic equipment, "Shoes" if you sell shoes, etc...). Indeed, you can enter what you want. This name will allow you to easily find, in your Business Manager account, the products for which the "breadcrump" function didn't work:

 

Make sure to give a replacement value for every language by clicking on the drop-down menu next to the field.

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