Do I have to provide product colors in the feed?

The more information you will provide about your products to Facebook, the better your feed will be. So, as far as possible you should indicate what determines the color of your products.

In order to export product colors in your data feed, go to "Feed data options" tab in the "Feed management" section and select what feature(s) or(and) attribute(s) define the color of your products:

 

Let’s take an example : let us assume that you're an apparel and shoes seller. You have to select the attributes or features (or both) that define the product color. In this example you only have to select the "Color" attribute (if you use this attribute both for apparel and shoes). But if you have another attribute or feature that indicates the color, you also have to select it (by holding the "CTRL" key).

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