How to configure my special offer (promotion) feed ?

The promotions feed submits your commercial offers separately from product data. Google reviews eligibility and decides whether to display them; sending a file does not guarantee a “special offer” annotation.

Check eligibility

Your country, products and offers must meet the Promotions program requirements. In Merchant Center, open Settings → Add-ons and enable Promotions if it is available to your account.

Merchant Center Add-ons page with the Promotions card outlined
Promotions card to enable under Settings → Add-ons. Depending on the account, Google may first ask you to add a product before the add-on can be added.

ATTENTION: the module’s filters do not replace Google’s policies. You must check participation requirements, wording, dates and restrictions for every promotion before submitting it.

Choose cart rules to export

  1. Open Special offers / inventory / product ratings feeds → Special offers feed configuration and review the cart rules to export.
  2. The module selects active rules that pass its filters, including rules without customer, customer-group or country restrictions. Check a missing rule in PrestaShop.
  3. If needed, combine filters for name, dates, minimum purchase, discount amount/type and compatibility with other rules. Click Search, then open each result’s details to verify the offer.
  4. Select the required destinations in the Channel column and save. Hold Ctrl on Windows or Cmd on macOS to select or deselect multiple choices.

Add the source in Merchant Center

  1. Under My feeds → Special offers feed, copy the URL for the target language and country. An on-the-fly URL must remain accessible to Google; a physical file must be generated and kept current using your chosen method.
  2. In Merchant Center, open Settings → Data sources → Promotion sources and add promotions from a file.
  3. Choose a file link, paste the URL, set its retrieval schedule and time zone, then provide the target language and country.
  4. After processing, review promotions and diagnostics. Resolve errors or disapprovals before expecting them to appear.

Update the file before Google retrieves it. Check start and end dates, promotion codes and the actual offer in the shopping cart.

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