Where can I find my store code?

The store code (store_code) identifies a location in your local inventory. It must exactly match the code in the Google Business Profile linked to Merchant Center; it is neither your Merchant Center ID nor your Business Profile ID.

  1. Open the location’s Google Business Profile.
  2. Open the three-dot menu, then Business Profile settings → Advanced settings.
  3. Find Store code. To add or edit it, use the pencil and save a code unique within your account.
  4. Copy it exactly into the module’s local inventory configuration, including letter case.

Read Google’s store code guidance. After linking accounts or changing a code, synchronization with Merchant Center may take up to 24 hours.

Other FAQs in this category