Can I temporarily stop certain products from showing in shopping ads?

Yes. Under Product feed management → Advanced feed options, use the product visibility pause setting, choose products and save.

Update the feed and check the selected products’ pause attribute. Keep pauses to 14 days or less. Google states that a product paused with all for more than 14 days is automatically archived.

To resume, remove products from the pause selection, save and update the feed so the attribute disappears. Reactivation depends on Google retrieving and processing the update and may not be immediate.

For longer interruptions or free listings only, use excluded destinations. Do not mark an available product out of stock solely to pause its ads. Read Google’s pause specification.

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